Cookie Policy

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. Cookies help websites function properly, remember user preferences, improve security, and provide information about how visitors use a website. Cookies may be session cookies (deleted when you close your browser) or persistent cookies (which remain on your device until they expire or are deleted).

2. How We Use Cookies

Mercia Research uses cookies to ensure the Website functions correctly, maintain security and prevent fraud, remember user preferences, enable shopping cart and checkout functionality, understand how visitors use the Website, and improve Website performance and user experience. We do not use cookies to sell personal information.

3. Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the operation of the Website and cannot be disabled. They may be used to maintain shopping cart functionality, enable secure account login, process orders, remember cookie consent preferences, and protect Website security. Without these cookies, parts of the Website may not function correctly.

Analytics Cookies

Analytics cookies help us understand how visitors use the Website. They collect information such as pages viewed, time spent on pages, Website navigation patterns, device and browser information, and referral sources. This information helps us improve Website performance and user experience.

Mercia Research currently uses Google Analytics. Google Analytics may collect IP-derived location information, device information, browser information, website interactions, page views, and session duration. Analytics data is generally aggregated and does not directly identify individual users. Analytics cookies are only activated where required consent has been obtained. For further information, please see Google's Privacy Policy.

Mercia Research also uses Mouseflow, a website behaviour-analytics tool. Mouseflow may record information such as mouse movement, clicks, scrolling behaviour, page views, session duration, device and browser information, and general interactions with forms on the Website, in order to help us understand and improve the user experience. Mouseflow cookies are only activated where required consent has been obtained. For further information, please see Mouseflow's Privacy Policy.

Functional Cookies

Functional cookies help remember user preferences and improve Website usability. These cookies may remember cookie preferences, account preferences, Website settings, and user choices. Disabling these cookies may affect certain Website features.

4. Marketing Cookies

Mercia Research may introduce marketing or advertising cookies in the future. At the time of publication of this Policy, Mercia Research does not use advertising cookies for behavioural advertising purposes. If advertising technologies are introduced in the future, this Cookie Policy will be updated accordingly.

5. Cookie Consent

When you first visit the Website, you will be presented with a cookie consent banner. You may choose to accept all cookies, reject non-essential cookies, or manage cookie preferences. Your preferences can be changed at any time. Strictly necessary cookies cannot be disabled because they are required for operation of the Website.

6. Managing Cookies

Most web browsers allow you to control cookies through browser settings. You can typically view stored cookies, delete cookies, block cookies, and configure cookie preferences. Instructions can usually be found within your browser's help section. Please note that disabling certain cookies may affect Website functionality.

7. Third-Party Cookies

Certain third-party services used by the Website may place cookies on your device, including Google Analytics, payment providers, security providers, and embedded content providers. These third parties operate under their own privacy and cookie policies. Mercia Research does not control third-party cookies once they have been placed.

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time. Any changes will be published on this page together with an updated revision date. Continued use of the Website following publication of updates constitutes acceptance of the revised Policy.

9. Contact

Questions regarding this Cookie Policy may be directed to: info@merciaresearch.com
Mercia Research Limited, Company Number 17189709, 5th Floor, 167–169 Great Portland Street, London W1W 5PF, United Kingdom